Thursday, November 14, 2013

Kerry Diamond: Co-Founder of Cherry Bombe Magazine

This blog is all about success, so let’s take a minute to ponder the recipe. A third smarts, a third hard work and a third of luck perhaps. Hell I’m not sure on the exact measurements, but I’m pretty sure Kerry Diamond knows the right formula. Along with Claudia Wu, Kerry started the indie food/fashion magazine Cherry Bombe, solely raising the money via Kickstarter. The simple yet beautiful magazine has stole the hearts of both print die-hards and digital darlings. I stole Kerry away for two seconds at the Madewell x Cherry Bombe party celebrating the mag’s second issue to get the dish on what it takes to start your own magazine and advice on being a woman in the publishing industry.

What made you go with a bi-annual format for Cherry Bombe?

It was just the two of us, anything more than that would have killed us. Cause we have day jobs. It was all we could handle. It might not be for everyone.

You raised a lot of money on Kickstarter, what made you forgo investors?

We’re control freaks. My boyfriend and I have some restaurants in Brooklyn and we don’t have any investors. It lets us have total creative freedom.

You and Claudia were colleagues at Harper's and later decided to go into business together. How did that happen?

We are friends but we’re not like best friends. We worked together, and over the years we were sporadically in touch with each other. It’s better to work with someone you’re friendly with than a best friend. But now we’re stuck with each other.

Despite the world of digital media growing, you guys went down the path of creating a beautiful print magazine. Why print?

We’re magazine girls. I grew up loving magazines. When I got my first big magazine job at Harper’s Bazaar, I felt like I was the luckiest girl in the world. I still love magazines, I don’t think there’s anything like crashing on your couch and reading a really good magazine. I’m sad when I see people with Kindles and e-readers on the subway. When I was growing up you could tell so much about a person by what they were reading. Now you don’t even know what they’re reading. I’m a bit old-school in that respect. There’s just something very special about the printed page. I don’t think everything needs to be online.

What advice do you have for women looking to get into the magazine/publishing industry?

I would start my own blog if I were your age. When I was coming up it was a hard industry to get into. You had to know somebody or work a million internships, that was the route that I took. It’s so much easier today because you can start a blog and through social media very quickly get the attention of some major editors if you’re clever, smart and creative. Instead of talking about that it’s so hard, just do it. Start your own thing, there’s no barrier to entry now. And just work hard. I’ve had a lot of interns over the years and some of them have been the most amazing hard-working people, and some of them don’t understand the meaning of hard work. Understand what it means to bust your ass, bust your ass. That’s the only way you’ll get ahead.

**Image Credit**